5 September 2013

The Web of Sentiments

Increasingly, the web is opening up new avenues for customers and consumers to voice their service and product issues and share it on the Internet. In process, with the viral growth of sentiments, it is bound to make a company or an individual notice and respond. There are a multitude of avenues opening up for customers: blogging, review sites, Google ads, Facebook, Twitter, and even Twitter Promoted Tweets. The sensational way of viral marketing can be utilized for voicing opinions all from the Internet. This will no doubt make many companies rethink their approach to public relations, after sales services, customer satisfaction, and in quality assuring their products.

Subjectivity