4 February 2015

Convergence of TV and Internet

Although in past TV and Internet have been treated significantly as different media source streams, it will become evident that such options have more synergies for the future. Not only does it mean more access to a wider digital customer base but also reuse of existing content and technologies. Advertising companies are already focusing on context and behavior for mobile, TV and Internet. However, sooner or later WebTV and ubiquity is going to take over where content providers will need to start treating all such media sources as one ultimate streaming option with all dependent on metadata semantics. Even such retailers as eBay and Amazon will have to look to digital TV options to enhance their already wider customer base. This will also mean more complexity of use cases but yet consolidation of technology for big data. Desktop is again going to take center stage as more people will look for access to multi-model accesses to media streaming. People want applications and platforms that work across digital divides with minimum amount of fuss on compatibility and re-engineering by the consumer. Advertising will again mean reduction in subscription costs and a higher revenue stream. Essentially, ubiquity will also take center stage as digital technology becomes a part of our very existence rather than an over visible tool constraint, an almost plug and play for everything. And, as digital electronics and software converge it will mean mass appeal for the customers due to the multi-model transparency of use. Such approaches are already in existence today through Apple and Google products. However, people also want more versatility of contextual use as well as smarter intelligence. As more people spend time with digital technology, they will also become emotionally aware of their own health and well being which means more ubiquitous technology needs in the home and office as well as the daily leisure life of an individual. If there is a publishing or retailer site on the Internet, it will only become more contextually beneficial to have a channel brand as well to broadcast the content. Aggregated outlets will have the benefit of a larger contextual semantics for streaming. Real-time needs are growing while people become more demanding as consumers with their more complex tastes and digitally connected lives. It will inevitably become a case of consolidation for meeting digital trends, harnessing cost-effectiveness from technology, and the wider consumer base.