11 June 2019

Sports Extended Reality

  • Moment is everything (pre-event, event, post-event)
  • Nothing is actually live
  • Flat images and sense of presence
  • 20/80 rule
  • Time matters
Attributes of a sports experience:
  • Hawkeye cameras
  • Replays
  • Live scores
  • Clock graphics
  • Broadcast video + audio (including commentary)
  • Live text updates
  • Fast cuts
  • Music
  • High-paced graphics
  • Social media interaction (optional)
Live is a belief, an illusion in sports. There are three stages of live sports: Live, Live Live, Live-To-Record or Live-To-Tape. An important aspect arises in the focus of driving a story (narrative) and providing consumers a sense of control.