Cultural Standards:
- Societal Ideals - this varies across cultures and shifts through time
- Media Influence - promotes unrealistic and narrow-minded ideals
Biological Factors:
- Symmetry - defined facial symmetry, often influenced by the golden ratio
- Averageness - closer to the average are perceived as more attractive
- Health Cues - features that signal good health
Psychological Factors:
- Personality - positive traits that aggregate into attraction
- Confidence - inclined to be more assertive
- Individual Preferences - subjectivity based on different perceptions
- Inner Beauty - positive traits that are considered more important for the long-run
