Social Networking has become a major contributing factor in how people connect with others both at work and within their social lives. It is even a way for people to meetup with shared interests with like minded individuals. It even provides a unique scope to analytics and in understanding sociology as well as psychology of people especially on social group interactions. Businesses gain a lot of insights from social networking on brand management and product launches. Different attitudes to particular subjects and opinions can be mined in often near real-time. However, one looks at it social networking has allowed people to connect in creative ways in globally dispersed environments. But, one thing is for certain it also poses a risk to peoples' infringement on their personal information. So, much of personal information is now available on people online that is quite a scary thought in how identity theft has become such a security issue. Advertising platforms also do not help within social networking as they often require a certain level of individual information before such contextual ads can be produced. Facebook over the years has changed a lot of their features on their platform reducing the level of security on protecting personal information. Many social networking sites also have an almost bell shaped curve trend about them. People slowly start to lose interest and move on to something else. It becomes no longer a new but the old as people move on to other things. When Myspace came into existence it was the new thing on the block. Soon as Facebook arrived the Myspace following reduced significantly. And, as Twitter arrived on the block so many have switched over and lost confidence in Facebook. Perhaps, in time the current social networking approaches will change in future and look to converge more security for personal information and provide for more unique user experiences.
