Online advertising is an ever changing market for consumerism with constant buzz in technological innovations, often disseminated through big data processes for recommendations. Watching the digital trends is important as it provides for the most effective ways of reaching an audience with advertising campaigns. However, advertising online is directly related to the way consumers relay their interests and through the different technology drivers. The shifts in trends are often the big indicators for launching advertising campaigns for mass digital appeal.
The following are a few key trends that are emerging online: