The Selfridges campaign of 'Hello Beautiful' comes across a bit devilish in the way it mirrors and resembles the symbolic representations of the illuminati. Perhaps, just an oversight in representation. But, if one notices the words and symbols it almost sounds like it is stating 'Hell Beautiful' with the all seeing eye symbol, illuminated to the right, which is really meant to be an 'o'. Or, maybe it is just meant to imply that beauty is in the eye of the beholder.
