One can utilize the various macro-environmental factors to evaluate demand forecasting. The below list the various types. However, they are invariably grouped under PEST, PESTEL, PESTLE, SLEPT, STEPE, STEEPLE, STEEPLED, DESTEP, SPELIT, STEER. B2B market places tend to be affected more by social factors. Defense contractors tend to be affected by political factors. Factors that are more frequent or volatile may have higher importance. Conglomerates may tend to divide factors by departmental assessment or even specific to a geographical location. One can use these models to connect with micro-environmental and internal factors. Additionally, SWOT analysis may also be used: Strength, Weakness, Opportunities, Threats.
- Political
- Social
- Economic
- Technological
- Legal
- Environmental
- Demographics
- Regulatory
- Inter-cultural
- Ethical
- Educational
- Physical
- Religious
- Security
- Competition
- Ecological
- Geographical
- Historical
- Organizational
- Temporal
