- Moment is everything (pre-event, event, post-event)
- Nothing is actually live
- Flat images and sense of presence
- 20/80 rule
- Time matters
Attributes of a sports experience:
- Hawkeye cameras
- Replays
- Live scores
- Clock graphics
- Broadcast video + audio (including commentary)
- Live text updates
- Fast cuts
- Music
- High-paced graphics
- Social media interaction (optional)
Live is a belief, an illusion in sports. There are three stages of live sports: Live, Live Live, Live-To-Record or Live-To-Tape. An important aspect arises in the focus of driving a story (narrative) and providing consumers a sense of control.
