An all foods platform connecting retailers, publishers, and brands in a particular context. Perhaps, more open for e-commerce in the food domain in the connected web space makes sense. But, the model is different from Yummly and they may even be partners in certain respects. However, the platform is very new, attempts to do all things for everyone, and yet does nothing in any sizable measures to big data processing. There is also no visible cues of semantic web use. In technology, starting out focused towards one aspect then branching out usually makes more sense. At this moment, nothing is quite certain about Foodity and where they are destined to be as just a mere few months of startup but competition is fierce, food is a massive marketplace for contextualizing text analytics, and enrichment for information gain.