A family oriented commercial that makes beer accessible to all. Almost taming the whole experience into a typical American family. Adopt a puppy or adopt a Budweiser. A warm take on all things Budweiser. For a change, it was not the typical skimpy girl type of commercial or ones for cheap laughs. Although, they should really add a warning at bottom, like they do for smoking, as excessive alcohol can also kill and effect many lives for the worse. Often caring about what one eats doesn't quite translate into caring about what one drinks. Your mileage may vary, however.