Sochi Games

A massive opening to the Sochi Games marks a new start to the Winter Olympics. Although, the ceremony was symbolically tarred with the failed snowflake, it did not deter the auspicious display of the ceremony. Even the fireworks display was better compared to the London New Years Eve. It is yet to see how the Gay rights agenda will dissipate into the commencement of the Games, with the competing athletes, and the Olympic audience. There is much at stake for Russia and the spectacle on display for the whole world to see. However, Winter Olympics have never really captured the same level of audience as the Summer Olympics. The Games overtime have become a commercialized event for global marketing at a massive scale. Only later do the economic effects of such expense become visible both for the good and detriment of the country.

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