23 August 2014

Semantic Pricing

For many businesses it is critical to have an accurate price to sell their products and services. It also provides them a measure of profitability and growth as well as an indicator of optimization of the balance between pricing right to offset supply and demand. One needs to understand competitors in the market as well as to measure consumer demand, and then to calculate the optimal price. As a result, companies often use complicated pricing analytics as consumer markets can change on a daily basis. Ecommerce is a major mover in pricing analytics and there are plenty of specialized software catered to provide such services for decision makers. However, it seems one could even benefit with more semantic pricing of goods and services in markets. Furthermore, Semantic Web with Linked Data could provide for a more connected form of real-time pricing that can impact the business in a positive way on a daily basis. Semantics add more context which is often needed for business strategy and forecasting. Semantic pricing could also come into effect within locals and regions of consumer markets. Semantic Pricing can also add more granularity to seasonal and holiday variances as well as based on variations in promotions and deals.