18 May 2017

VR, AR, MR, 360, & Holographics

Immersive entertainment is where the future is heading towards. Virtual Reality is already appearing in games. Augmented Reality is already appearing in retail. Investment Banking are already experimenting in Virtual Reality. Aeronauts already use sophisticated virtual simulations. Home entertainment is really the natural way forward to adapt from 3D to virtual reality and augment the reality of immersion. We should be able to virtually feel part of what is happening on our TV screens in a form of mixed reality. Being able to feel the premier league game as if one would while watching it live at the stadium. Walking into a TV screen and virtually feeling the experience of being part of the Game of Thrones or Lord of the Rings. A documentary about an animal hunt in nature which could incorporate the viewing audience. Or, even a documentary into a historical war episode that one could teleport into to feel the entire experience. Perhaps, similar to a deep sleep experience of awakening into a new world dimension or emulation like in Avatar. There are just endless possibilities for advertising in entertainment, when the audience experience is enhanced, with limitless possibilities for personalization, simulation, and immersion. People want to feel part of every thing that is happening around them and that is true entertainment, all from the comfort and enhancement of the home cinema experience, where the lines are blurred between what is real and what isn't. In the end, immersion implies a focus on audience engagement and a higher return of investment in content quality, enrichment, and delivery.